Thursday, April 14, 2016

Social Currency

The first type of social currency I chose to talk about was the Tasty videos on Facebook that teach you how to make a certain dish and then you're suppose to try and make it. This shows remarkability because people have watched them, and they think the video is interesting enough to share it with their friends on Facebook.  It aslo shows a game because when making the recipe you have to keep pressing pause and play, and if you make the recipe correctly you feel a a sense of achievement and reward. https://www.facebook.com/buzzfeedtasty/videos/1723118361274139/
The second type of social currency I chose to do is BirchBox which is a box sent to you after you chose which products you want to try out before you buy them. This represents insiders because you have to have an account to join, and people will handpick the samples for you after you take a quiz. BirchBox also remarkability because people share what they get in each box on social media, and try out each sample to see if it worth buying. https://www.facebook.com/Birchbox/videos/10153396467656647/?autoplay_reason=all_page_organic_allowed&video_container_type=0&app_id=2392950137
The third social currency I found popular was thrift shopping, this shows a game because you compare what you find yourself to what others find, it can be competitive. Also it shows remarkability, because people will share what they found with others, and the song thrift shop by Mackelmore https://www.youtube.com/watch?v=QK8mJJJvaes started the trend a couple years ago. It can also show insiders because what you find can be unique and have some exclusivity, and people want to be like others and be involved in the newest trends.

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